- horizontal market
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A market that encompasses a wide variety of industries.
The market for wordprocessors is a horizontal market.
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horizontal market
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Horizontal market — A horizontal market is a market which meets a given need of a wide variety of industries, rather than a specific one.ExamplesIn technology, horizontal markets consist of customers that share a common need that exists in many or all (vertical)… … Wikipedia
Horizontal Market — A market diversified so that the products created are able to meet the needs of more than one industry. A horizontal market is one in which the output good or service is widely used and in wide demand, thus the producers bear little risk in… … Investment dictionary
Horizontal market software — In computer software, horizontal market software is application software that is usefulness to a wide range of industries. This is the opposite of vertical market software, which has a scope of usefulness limited to few industries. Horizontal… … Wikipedia
Horizontal — may refer to:*Horizontal plane, in astronomy, geography, geometry and other sciences and contexts *Horizontal coordinate system, in astronomy *Horizontalism, in sociology *Horizontal market, in microeconomics * Horizontal (album), a 1968 album by … Wikipedia
Horizontal integration — In microeconomics and strategic management, the term horizontal integration describes a type of ownership and control. It is a strategy used by a business or corporation that seeks to sell a type of product in numerous markets. Horizontal… … Wikipedia
horizontal agreement — n: an agreement among economic competitors on the same level of production or distribution compare vertical agreement ◇ Horizontal agreements are generally considered illegal as violating antitrust laws. Merriam Webster’s Dictionary of Law.… … Law dictionary
Horizontal inequality — is the inequality economical, social or other that does not follow from a difference in an inherent quality such as intelligence, attractiveness or skills for people or profitability for corporations. In sociology, this is particularly applicable … Wikipedia
Market concentration — In economics, market concentration is a function of the number of firms and their respective shares of the total production (alternatively, total capacity or total reserves) in a market. Alternative terms are Industry concentration and Seller… … Wikipedia
Horizontal Integration — The acquisition of additional business activities that are at the same level of the value chain in similar or different industries. This can be achieved by internal or external expansion. Because the different firms are involved in the same stage … Investment dictionary
Market profile — A Market Profile is an intra day charting technique (price vertical, time/activity horizontal) devised by J. Peter Steidlmayer, a trader at the Chicago Board of Trade (CBOT), ca 1959 1985. Steidlmayer was seeking to evaluate market value as it… … Wikipedia
