flow of emotion

flow of emotion
a) Research results that plot the audience’s level and type of emotional response, moment-by-moment, through a commercial.

It was easy to see in the flow of emotion results that people had strong negative emotions toward the voice-over, so we had the announcer read the copy less sarcastically and people loved the ad.

b) A research technique that deconstructs the dramatic structure of a commercial in terms of emotional response to the advertisement rather than the rational response to the messaging.

Wikipedia foundation.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Emotion — For other uses, see Emotion (disambiguation). Emotional redirects here. For other uses, see Emotional (disambiguation). Emotions Affection Anger Angst Annoyance Anxiety Apathy Arousal Awe Bo …   Wikipedia

  • flow — vb issue, emanate, proceed, stem, derive, *spring, arise, rise, originate Analogous words: emerge, *appear, loom: start, *begin, commence flow n Flow, stream, current, flood, tide, flux are comparable when meaning something issuing or moving in a …   New Dictionary of Synonyms

  • flow — [[t]flo͟ʊ[/t]] ♦♦ flows, flowing, flowed 1) VERB If a liquid, gas, or electrical current flows somewhere, it moves there steadily and continuously. [V adv/prep] A stream flowed gently down into the valley... [V adv/prep] The current flows into… …   English dictionary

  • flow — 1 noun 1 MOVEMENT OF LIQUID (countable usually singular) a smooth steady movement or supply of liquid: Smoking affects the flow of blood to the brain. 2 SUPPLY/MOVEMENT (countable usually singular) a continuous supply or movement of something… …   Longman dictionary of contemporary English

  • Two-factor theory of emotion — Schachter Singer (1962) The two factor theory of emotion, or Schachter Singer theory, states that emotion is a function of both cognitive factors and physiological arousal. According to the theory, people search the immediate environment for… …   Wikipedia

  • Desire (emotion) — Desire is a sense of longing for a person or object or hoping for an outcome. Desire is the fire that sets action aflame. The same sense is expressed by emotions such as craving or hankering . When a person desires something or someone, their… …   Wikipedia

  • Two factor theory of emotion — The Two Factor Theory of Emotion is a social psychology theory that views emotion as having two components (factors): physiological arousal and cognition. According to the theory, cognitions are used to interpret the meaning of physiological… …   Wikipedia

  • Copy testing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Arlie Russell Hochschild — (born 15 January 1940) is a professor of sociology at the University of California, Berkeley. She is the author of several prize winning books and numerous articles which discuss the dual labor by women in both the general economy and within the… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”