psychographic


psychographic
Based on individual psychological characteristics, rather than demographic or other factors
See Also: psychography, psychographics

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  • psychographic — [sī΄kō graf′ik] adj. 1. of or pertaining to a psychograph 2. of or pertaining to psychographics * * * See psychograph. * * * …   Universalium

  • psychographic — 1884, from PSYCHO (Cf. psycho ) + GRAPHIC (Cf. graphic). Related: Psychographics …   Etymology dictionary

  • psychographic — [sī΄kō graf′ik] adj. 1. of or pertaining to a psychograph 2. of or pertaining to psychographics …   English World dictionary

  • Psychographic — In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for… …   Wikipedia

  • psychographic — psychographics UK US /ˌsaɪkəˈɡræfɪks/ noun [U] ► MARKETING the study of customers in relation to their opinions, interests, and emotions: »Psychographics can help you to identify the young, urban clients you are looking for. psychographic… …   Financial and business terms

  • psychographic — adjective see psychographics …   New Collegiate Dictionary

  • psychographic — Relating to psychography. * * * psy·cho·graph·ic .sī kə graf ik adj of, relating to, or involving the preparation of psychographs …   Medical dictionary

  • psychographic — adj. (Psychology) performed through the use of a psychograph (graph showing the relative strength of personality traits) …   English contemporary dictionary

  • psychographic — psy·cho·graph·ic …   English syllables

  • psychographic — …   Useful english dictionary


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