emotional pivot

emotional pivot
a) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.

IBM utilized the dramatic structure known as emotional pivot in their ads about a company needing to cut costs and IBM products being the solution.

b) a narrative structure used in commercials known as “star-type” advertising.

Wikipedia foundation.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Pivot (album) — Infobox Album Name = Pivot Type = studio Longtype = Artist = Amoeba Released = 2000 Recorded = 1998 1999 at Soundscape Studio in Mountain View, California Genre = Art rock Length = 49:10 Label = Relapse Records Producer = Robert Rich and Matthew… …   Wikipedia

  • dramatic structure — noun a) The sequence a 5 act play follows including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe. credit Gustav Freytag 1863 The laptop ad that first showed an I.T. team with a problem and then …   Wiktionary

  • basketball — /bas kit bawl , bah skit /, n. 1. a game played by two teams of usually five players each on a rectangular court having a raised basket or goal at each end, points being scored by tossing the ball through the opponent s basket. 2. the round,… …   Universalium

  • dance — dancingly, adv. /dans, dahns/, v., danced, dancing, n. v.i. 1. to move one s feet or body, or both, rhythmically in a pattern of steps, esp. to the accompaniment of music. 2. to leap, skip, etc., as from excitement or emotion; move nimbly or… …   Universalium

  • Whammy bar — A whammy bar, tremolo arm/bar, or vibrato arm/bar is a component of a guitar, used to add vibrato to the sound by changing the tension of the strings, typically at the bridge or tailpiece. The whammy bar enables the player to quickly vary the… …   Wikipedia

  • Tremolo arm — A tremolo arm or tremolo bar (also called a whammy bar or wang bar ) is a lever attached to the bridge and/or the tailpiece of an electric guitar or archtop guitar to enable the player to quickly vary the tension and sometimes the length of the… …   Wikipedia

  • South Asian arts — Literary, performing, and visual arts of India, Pakistan, Bangladesh, and Sri Lanka. Myths of the popular gods, Vishnu and Shiva, in the Puranas (ancient tales) and the Mahabharata and Ramayana epics, supply material for representational and… …   Universalium

  • arts, East Asian — Introduction       music and visual and performing arts of China, Korea, and Japan. The literatures of these countries are covered in the articles Chinese literature, Korean literature, and Japanese literature.       Some studies of East Asia… …   Universalium

  • Saison NBA 2010-2011 — Infobox compétition sportive Saison NBA 2010 2011 Généralités Sport basket ball Lieu …   Wikipédia en Français

  • Amoeba (band) — Amoeba is an experimental music group that fuses the pop and ambient music genres. They formed in California, USA in 1992. The core members of the group are ambient musician Robert Rich and guitarist/bassist Rick Davies.Rich and Davies have… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”