defamiliarisation

defamiliarisation
The representation of objects anew, in a way that we do not recognize, or that changes our reading of them.

It therefore works via a process of ‘defamiliarisation’ (ostranenie) (Shklovsky instances defamiliarisation as an effect to be found in riddles with their play on words, and in euphemistic references to erotic subjects).

Syn: ostranenie

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