megabrand


megabrand
An extremely popular brand

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  • Megabrand —    A term given to a brand that has achieved worldwide recognition and sales in the high millions or billions of dollars. Examples are Nike, Liz Claiborne, Prada, Gucci, and Ralph Lauren …   Historical Dictionary of the Fashion Industry

  • Thomson North American Legal — Thomson Reuters North American Legal (formerly Thomson North American Legal) is the strategic business unit of The Thomson Corporation that specializes in furnishing information and office solutions to lawyers and other legal professionals in the …   Wikipedia

  • Victoria's Secret — Infobox Company company name = Victoria s Secret company company type = Subsidiary slogan = foundation= 1977 location = Columbus, Ohio, USA key people= CEO of the MegaBrand: Sharen Jester Turney CEO of Victoria s Secret Stores: Lori Greeley EVP:… …   Wikipedia

  • superbrand — noun An extremely popular brand. Syn: megabrand …   Wiktionary

  • Brand —    The personality of a product. What the consumer becomes attracted to and develops loyalty to. A strong brand maintains its following even after the departure of its founder.    See also Brand identity; Brand image; Licensing; Megabrand …   Historical Dictionary of the Fashion Industry

  • Brand identity —    Identifying qualities that distinguish a brand from its competition. All attributes, benefits, features, and qualities that a consumer expects from a brand.    See also Brand image; Licensing; Megabrand …   Historical Dictionary of the Fashion Industry

  • Brand image —    The attachment of a name to a business or product. The way in which a consumer sees a brand. This is not always the same as the brand identity.    See also Licensing; Megabrand …   Historical Dictionary of the Fashion Industry

  • Claiborne, Liz — (1929 )    Born Elisabeth Claiborne Ortenberg in Brussels, Belgium, she worked as a designer for more than 25 years. In 1976 with Art Ortenberg, Leonard Bexer, and Jerome Chazen, she created Liz Claiborne. The company s concept was based on the… …   Historical Dictionary of the Fashion Industry

  • Kors, Michael — (1959 )    Born in New York, Kors graduated from the Fashion Institute of Technology. He first achieved success and recognition designing and merchandising for a New York City boutique. In 1981, Kors started his own label with a collection of… …   Historical Dictionary of the Fashion Industry


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