bluewash

bluewash
1. verb
a) To use a blue paint or glaze.

Corporations ...bluewash by suggesting ethical leadership and affiliating with the United Nations.

b) To tout a business or organizations commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner.
2. noun
A wash of blue paint or glaze.

beautified with bluewash.


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