- infotisement
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An advertisement meant to describe and promote the attributes of a companys specific product or service in the guise of a non-proprietary, informational format.
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infotisement
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Infotisement — Coined in 2000 by copywriter Matthew McDermott, an infotisement is a print article that, on the surface, provides readers with useful news or information on a topic, but whose ultimate purpose is to promote or sell goods or services related to… … Wikipedia
