first-mover

first-mover
noun.

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  • first mover — ˌfirst ˈmover noun [countable] MARKETING a company that is the first to sell a new product or provide a new service, when there are no other competing companies: • The first mover can end up being a big loser if the companies who follow them into …   Financial and business terms

  • First Mover — A form of competitive advantage that a company earns by being the first to enter a specific market or industry. Being the first allows a company to acquire superior brand recognition and customer loyalty. The company also has more time to perfect …   Investment dictionary

  • First Mover — Als First Mover bezeichnet man ein Unternehmen, das als erstes einen Markt betritt. Dadurch hat es erhebliche Wettbewerbsvorteile. Diese können dann meistens nicht von anderen wettgemacht werden …   Deutsch Wikipedia

  • First mover — Als First Mover bezeichnet man ein Unternehmen, das als erstes einen Markt betritt. Dadurch hat es erhebliche Wettbewerbsvorteile. Diese können dann meistens nicht von anderen wettgemacht werden …   Deutsch Wikipedia

  • first mover — noun The initial agent that is the cause of all things; the prime mover …   Wiktionary

  • first mover — /fa:st mu:və/ noun a person or company that is the first to launch a product in a market …   Marketing dictionary in english

  • first mover — noun : first cause …   Useful english dictionary

  • first mover —  Первый двигатель …   Вестминстерский словарь теологических терминов

  • First-mover advantage — is the advantage gained by the initial occupant of a market segment. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.cite book |last=Grant |first=Robert M.… …   Wikipedia

  • first-mover advantage — ➔ advantage * * * first mover advantage UK US noun [U] ► MARKETING the advantage that a company has when it is the first to introduce a new product, service, or technology, and so does not have competition from other companies: »We lost a lot of… …   Financial and business terms


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