multibranding
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multibranding — UK US /ˈmʌltiˌbrændɪŋ/ noun [U] MARKETING ► INDIVIDUAL BRANDING(Cf. ↑individual branding) … Financial and business terms
Yum! Brands — Infobox Company company name = Yum! Brands, Inc. company company type = Public (nyse|YUM) foundation = 1997 location = Louisville, Kentucky, US key people = David C. Novak (Chairman and CEO) Sam Su (Vice Chairman and President) Emil Brolick… … Wikipedia
Individual branding — Individual branding, also called individual product branding or multibranding, is the marketing strategy of giving each product in a portfolio its own unique brand name. This contrasts with family branding, corporate branding, and umbrella… … Wikipedia
multibranded — adjective Existing under multiple brands. This allows active sales outside of established territories and multibranded retailing in order to open up competition across the automotive value chain. See Also: multibranding … Wiktionary
Dave Deno — (born 1956 or 1957)[1] is the former CEO of Quizno s.[2] Deno has also been the COO of Yum! Brands.[3][4][5] He has also been the CFO of Tricon Global Restaurants, which is now known as Yum! Brands … Wikipedia
individual branding — UK US noun [U] (also multibranding) ► MARKETING the practice of using a different brand name for each of a company s products: »The advantage of individual branding is that each product has an image and identity that is unique … Financial and business terms
