proprietary eponym

proprietary eponym
A brand name or trademark of a successful product, that has come into general use to refer to the generic class of objects rather than the specific brand type, without the exclusive rights to said product being lost by the parent company. For example, kleenex is used to describe many types of facial tissue. Compare to genericized trademark.

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  • proprietary eponym — /prəpraɪətri ˈɛpənɪm/ (say pruhpruyuhtree epuhnim) noun a name, especially a genericised product name, taken from a trademark, as aspirin, zipper, yo yo, etc …  

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  • eponym — /ˈɛpənɪm / (say epuhnim) noun 1. a name, especially a place name, which is taken, or is supposed to be taken, from a person, real or mythical. 2. the person, real or mythical, from which a name is taken, as Brut (supposedly the grandson of… …  

  • Genericized trademark — A genericized trademark (also known as a generic trademark or proprietary eponym) is a trademark or brand name that has become the colloquial or generic description for (or synonymous with) a particular class of product or service. Using a… …   Wikipedia

  • genericized trademark — noun A brand name or trademark of a successful product, that has come into general use to refer to the generic class of objects rather than the specific brand type, with the exclusive rights to said product being lost by the parent company,… …   Wiktionary

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