event marketing


event marketing
The marketing discipline focused on face to face interaction via live events, trade shows and corporate meetings among other event types.

Event Marketing covers business to business (B2B), business to consumer (B2C), and business to Government (B2G) marketing. Differing from traditional marketing such as print, radio and television, event marketing takes into consideration all of the aspects of a live experience including, spatial design, graphic design, video, audio, web, interactive and live talent to create a motivating and memorable experience.


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  • event marketing — ➔ marketing * * * event marketing UK US noun [U] (also events marketing) MARKETING ► the job of advertising products by selling or providing them at events in order to gain new customers: »My business is promotional products and event marketing.… …   Financial and business terms

  • event marketing — UK US noun [uncountable] business activities that are designed to advertise an event Thesaurus: advertising, marketing and prhyponym …   Useful english dictionary

  • Event-Marketing — Inhaltsverzeichnis 1 Marketing Events 2 Merkmale von Events 3 Siehe auch 4 Literatur 5 Weblinks // …   Deutsch Wikipedia

  • Event Marketing — Inhaltsverzeichnis 1 Marketing Events 2 Merkmale von Events 3 Siehe auch 4 Literatur 5 Weblinks // …   Deutsch Wikipedia

  • Event Marketing — Durch E.M. soll für ein Produkt, eine Dienstleistung oder ein Unternehmen im Rahmen eines bes. firmeninternen oder externen, informierenden oder unterhaltenden Ereignisses die Basis für eine erlebnisorientierte Kommunikation (erhöhtes… …   Lexikon der Economics

  • event marketing — UK / US noun [uncountable] business activities that are designed to advertise an event …   English dictionary

  • event marketing — /ɪ vent ˌmɑ:kɪtɪŋ/ noun promotional activity to advertise an event …   Marketing dictionary in english

  • Event management — is the application of the management practice of project management to the creation and development of festivals and events. Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event… …   Wikipedia

  • event — UK US /ɪˈvent/ noun [C] ► an activity that is planned for a special purpose and usually involves a lot of people, for example, a meeting, party, trade show, or conference: manage/plan/organize an event »The marketing team is organizing an event… …   Financial and business terms

  • event planner — event planning UK US noun [U] (also events planning) ► the task of planning large events such as conferences, trade shows, and parties: »A Chicago based event planning company was hired by the city to coordinate the fair. → Compare EVENT… …   Financial and business terms