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masstige
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Masstige — is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as prestige for the masses. The term was popularized by Michael Silverstein and Neil Fiske in their book Trading … Wikipedia
masstige — (mas.TEEZH) n. A retail category that includes relatively low priced goods that come with a relatively prestigious brand name; goods and services priced between low end, mass market items and high end, prestigious items. Also: mass tige. Example… … New words
masstige — /mæsˈtiʒ/ (say mas teezh) noun a marketing strategy whereby products of a luxury or prestige brand are adapted for sale at a lower than premium price, making them available for purchase by a broader section of the market. {blend of mass1 and… …
Bangkok Masstige — (Бангкок,Таиланд) Категория отеля: 3 звездочный отель Адрес: 119/30 Sukhumvit 26 Su … Каталог отелей
Karl Lagerfeld — in Cannes, 2007 Karl Otto Lagerfeld (* 10. September 1933[1] in Hamburg als Karl Otto Lagerfeldt) ist ein deutscher Modeschöpfer, Designer, Fotograf und Kostümbildner … Deutsch Wikipedia
Contrefaçon — Vente de produits de contrefaçon dans un marché aux puces. La contrefaçon est une violation d un droit de propriété intellectuelle par le fait de reproduire ou d imiter quelque chose (notion de plagiat) sans en avoir le droit ou en affirmant ou… … Wikipédia en Français
Olay — is an American skin care line. It is one of the top skin care retail brands in the world, except for Japan, and is one of Procter Gamble s multi billion dollar brands. For the 2009 fiscal year ended June 30, Olay accounted for an estimated $2.8… … Wikipedia
My DNA Fragrance — “Exclusive” Perfume Cologne Type Private Industry Perfume Fragrance Founded 2007 … Wikipedia
Branding — badge item brandalism brand name dropping brandscape brand slut brand wagon brandwidth de proliferate … New words
Buzzwords — B2B black swan braggables Buns of Steel buzzword bingo buzzword compliant cockroach problem drop yo … New words
