power wall

power wall
a) In retail selling, a large, visually appealing display of products intended to attract the interest of customers.

The small outlet has to adopt such marketing strategems as a "power wall" displaying goods most in demand as customers enter, or positioned at the back of the store so that they are led past other goods that may catch their eye.

b) Behind retail sales counters in jurisdictions where tobacco advertising has been banned or heavily restricted, a prominent, enticing display of tobacco products.

The new layout features a "room solutions" orientation, navigational signage, lower-profile fixtures and "power walls" for key categories like towels.


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