price point

price point
a) The price of an item, especially seen as one of a number of pricing options.

Our cracker shelves need some things at the 5.99 price point, both an upscale product and a very large size mid-range brand.

b) A price, viewed as one of a number of prices for related retail goods.

The big-box stores are selling our $120 price-point items at $99 or less.


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  • Price point — Price points are prices at which demand is relatively high. In introductory microeconomics, a demand curve is downward sloping to the right and either linear or gently convex to the origin. The first is usually true, but the second is only… …   Wikipedia

  • price point — ➔ point1 * * * price point UK US noun [C] ► COMMERCE, MARKETING the price that is chosen for a product, usually when there are several different prices to choose from: »The computer s price point will disrupt the low end notebook computer market …   Financial and business terms

  • price point — price points N COUNT The price point of a product is the price that it sells for. [BUSINESS] No price point exists for the machine yet... The big companies dominate the lower price points …   English dictionary

  • price point — price′ point n. bus the price for which something is sold on the retail market, esp. in contrast to competitive prices …   From formal English to slang

  • price point — noun : the standard price set by the manufacturer for its product * * * n. the price for which something is sold on the retail market, esp. in contrast to competitive prices. * * * price point UK US noun [countable] [singular price point plural …   Useful english dictionary

  • price point — UK / US noun [countable] Word forms price point : singular price point plural price points business the price at which a product is sold in shops …   English dictionary

  • price point — / praɪs pɔɪnt/ noun the exact price for a range of different products which is psychologically important for the customer, since if an article is given a higher price it will discourage sales ● We must have a meeting to determine price points for …   Marketing dictionary in english

  • price point — noun Date: 1900 the standard price set by the manufacturer for a product …   New Collegiate Dictionary

  • price point — n. the price for which something is sold on the retail market, esp. in contrast to competitive prices. * * * …   Universalium

  • Threshold price-point — In economics, a threshold price point is the psychological fixing of prices to entice a buyer. The most common example in the United States is the $??.99 phenomenon e.g. setting the price for a good at $9.99. Though it is effectively ten dollars… …   Wikipedia

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