hype

hype
1. noun /hɑip/lang=en
Promotion or propaganda; especially, exaggerated claims.

After all the hype for the diet plan, only the results ended up slim.

2. verb /hɑip/lang=en
To promote heavily; to advertise or build up.

They started hyping the new magazine months before its release.


Wikipedia foundation.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • Hype — may refer to:*Hype (album), 1981 album by Robert Calvert *Hype (TV series), American comedy television series *Hype!, documentary about the popularity of grunge rock in the early to mid 1990 *, a 1999 PC RPG by Playmobil *Hype! (soundtrack),… …   Wikipedia

  • Hype — bezeichnet: Hype: The Time Quest, von Ubisoft entwickeltes Adventure Computerspiel Marc Hype (* 1973), deutscher DJ und Musikproduzent DJ Hype, britischer Drum’n’Bass DJ und Musikproduzent Hype (Film), Musik Dokumentarfilm Hype Zyklus, stellt die …   Deutsch Wikipedia

  • Hype! — Título Hype! Ficha técnica Dirección Doug Pray Producción Steven Helvey Fotografía Charles Peters …   Wikipedia Español

  • Hype — 〈 [haıp] m. od. n.; Gen.: s, Pl.: s; Pl. selten; umg.〉 1. künstliche Aufwertung bzw. übertriebene Präsentation einer Sache od. eines Ereignisses in der Werbung, z. B. eines Modetrends; das war nichts als ein großer Hype 2. bewusst inszenierte… …   Lexikalische Deutsches Wörterbuch

  • Hype — [haip] der; s, s <aus gleichbed. engl. (Jargon) hype>: 1. [aggressive] Werbung. 2. Trick, Betrug …   Das große Fremdwörterbuch

  • hype — (n.) excessive or misleading publicity or advertising, 1967, Amer.Eng. (the verb is attested from 1937), probably in part a back formation of HYPERBOLE (Cf. hyperbole), but also from underworld slang sense swindle by overcharging or short… …   Etymology dictionary

  • hype — [n] extensive publicity advertising, buildup*, plugging*, promotion; concepts 292,324 Ant. secrecy …   New thesaurus

  • Hype — [hai̮p ], der; s, s <englisch> (aggressive Werbung; Welle oberflächlicher Begeisterung) …   Die deutsche Rechtschreibung

  • hype — informal ► NOUN 1) extravagant or intensive publicity or promotion. 2) a deception or hoax. ► VERB ▪ promote or publicize intensively or extravagantly. ORIGIN originally in the sense «short change, cheat»: of unknown origin …   English terms dictionary

  • hype — ☆ hype1 [hīp ] n. Slang 1. short for HYPODERMIC 2. a drug addict vt. hyped, hyping Slang to stimulate or enliven by or as by the injection of a drug: usually in pp. with up [a hyped up fanatic] hype2 [hīp] …   English World dictionary

  • hype — ▪ I. hype hype 1 [haɪp] noun [uncountable] disapproving MARKETING when advertisers try to make the public interested in someone or something through advertisements that make people talk about them a lot on television and radio: • Their status has …   Financial and business terms

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”