- entertailing
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A commercially-designed experience intended to combine entertainment and retailing.
Begelmans strategy borrows from the trend toward entertailing, which combines retailing with entertainment.
Wikipedia foundation.
entertailing
Look at other dictionaries:
Mars Music — Mars Music, Inc. is a now defunct chain of music stores headquartered in Fort Lauderdale, Florida. The company was founded in 1996 by guitarist and former Office Depot president Mark Begelman, who created the superstore store chain after… … Wikipedia
Retailtainment — is a term used to describe retail marketing as entertainment. In his book, Enchanting a Disenchanted World: Revolutionizing the Means of Consumption (1999), author George Ritzer describes retailtainment as the use of ambience, emotion, sound and… … Wikipedia
retailtainment — noun A commercially designed experience intended to combine entertainment and retailing. We also are able to achieve that connection with retailtainment our Oreo Stacking Contest, Grandparents Day, and our Wal Mart Live broadcasts of exclusive… … Wiktionary
