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psychographics
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psychographics — psy‧cho‧graph‧ics [ˌsaɪkəʊˈgræfɪks ǁ koʊ ] noun [uncountable] MARKETING a way of dividing consumers into different groups according to qualities such as a person s character, the way they live, and how important price, quality etc is to them,… … Financial and business terms
psychographics — [sī΄kō graf′iks] n. in marketing and advertising, the study of the values, attitudes, etc. of a consumer population pl.n. these values, attitudes, etc … English World dictionary
psychographics — /ˌsaɪkəυ græfɪks/ noun the study of the life style of different sectors of society for marketing purposes ● Psychographics can help define the market segment we should be aiming for with our product. (NOTE: takes a singular verb) … Marketing dictionary in english
psychographics — noun plural but singular or plural in construction Etymology: psych + graphics (as in demographics) Date: 1968 market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also … New Collegiate Dictionary
psychographics — /suy keuh graf iks/, n. (used with a sing. v.) the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies. [PSYCHO + (DEMO)GRAPHICS] * * * … Universalium
psychographics — plural noun [treated as sing.] the study and classification of people according to their attitudes, aspirations, etc., especially in market research. Derivatives psychographic adjective … English new terms dictionary
psychographics — psy·cho·graphics … English syllables
Psychographics — RadioPP Research term dealing with listener personality, such as attitude, behavior, values, opinions, and beliefs … Audio and video glossary
psychographics — … Useful english dictionary
psychographic — psychographics UK US /ˌsaɪkəˈɡræfɪks/ noun [U] ► MARKETING the study of customers in relation to their opinions, interests, and emotions: »Psychographics can help you to identify the young, urban clients you are looking for. psychographic… … Financial and business terms
